LytheLabs

Fraser for Startups

10 simulations, free, for early-stage teams using Fraser for the first time. Find where your users drop off before you spend a sprint guessing.

Apply for the program

Who can apply

Check each point before you apply.

  • Early-stage teams with under $5m raised
  • First-time Fraser users
  • B2C startups only

What your first run covers

Bring the context

Start with your ICP, PRD, or existing UX research.

Test a critical flow

Pressure-test a landing page, signup, pricing, or live product flow.

Read the evidence

See where personas stalled, what they misread, and what they completed.

Everything in the program

  • 10 simulation runs

    Run 10 simulations with AI personas against your ICP, positioning, landing pages, onboarding, pricing and product flows.

  • Custom persona generation

    Build simulated users from your target customer profile, founder notes, website, and authorized, redacted research summaries.

  • Product-flow battle testing

    Deploy subagents that browse your site or app and report back on where each kind of user got stuck.

  • Increased subagent limits

    Run more subagents at once, so you can test several personas, flows and questions in a single session.

  • Priority technical support

    Guided setup, prompt templates and hands-on feedback on how to structure simulations that return usable signal.

  • Startup community access

    Compare notes with other early teams using Fraser to check ideas and flows before they commit a sprint to building.

How it works

From application to first report

  1. 01

    Apply

    About seven minutes. The application asks what stage you are at and what you would want Fraser to test first.

  2. 02

    We review it

    We read every application and get in touch either way. The bar is whether Fraser can return feedback your team can act on.

  3. 03

    Run your first simulation

    Point Fraser at a live flow, pick the personas it should send through it, and read what they did.

FAQ

Before you apply

Who is eligible for the Fraser Startup Program?

The program is for early-stage teams with under $5M raised who are using Fraser for the first time. If that is your team, apply to pressure-test a landing page, onboarding, pricing, or product flow.

What exactly do I get?

10 simulation runs, custom persona generation, product-flow battle testing, higher subagent limits, priority support, and startup community access. Each completed run produces a report.

What is a simulation report?

A structured synthetic evaluation that complements, rather than replaces, user research. For each persona, it records the path taken, where they stalled, what they misread, and whether they completed the flow. Findings are ranked by severity with evidence attached.

Do I need a live product to apply?

No. Fraser runs in pre-deployment as well as live builds. Personas are generated from your ICP, PRD, or existing UX user research.

What should I ask Fraser to test first?

The flow you already have doubts about. A signup you suspect people abandon or a pricing page with low scroll depth. A targeted run produces more actionable output than a general product review.

How long does the application take?

~7 minutes.

Find out where your users are dropping off

10 simulation runs, free, for early-stage teams. Seven minutes to apply.